Facebook Ads Aren’t Overrated. They Are Underrated!

Love it or hate it, Facebook still has a big role to play in most marketing. But, if your audience is giving you crickets, it’s time to take action and get the engagement flowing again.

As a modern-day marketer, I understand how easy it is to get caught up in the hustle and bustle of what every other marketer is doing; whether it is creating videos, blogging, email marketing, search marketing, SEO, content marketing, website design or even cold-calling your prospects, the options are endless.

The reality is that we cannot do it all. We must choose which channels to put our heart and soul into, because if we give a fraction of effort on each platform then the chances of seeing a successful return become slim.

It is imperative that we seize the opportunity to unbox the goodies in the box known as “FACEBOOK”

Below are top reasons why you should be marketing on Facebook!

· Your audience is on Facebook

· Facebook ads are cheap

· Facebook is effective to push on-the-fence leads down the funnel

· The targeting capabilities of Facebook are exceptional

· Facebook allows you to find new qualified leads easily

Facebook ads aren’t overrated. They are underrated.

Why? Because when done with the proper Facebook advertising strategy, they can change your business. They are already working for big and small businesses in all sectors, so they should work for you too.

Here are some ways on how to optimize your Facebook advertising strategy

1. Target for Maximum Returns: The heart and soul of a successful Facebook ad campaign is in its targeting. In order to get the best return on your investment, it’s important that you leverage the maximum potential of the targeting options Facebook offers you. Or else you”ll end up burning a hole in your pocket.

2. Leverage different types of ads

3. Set up a conversion funnel

4. Focus on the right metrics: Marketers can get confusing results with Facebook ads, especially when they focus too much on the wrong type of metrics. These metrics look good on paper, but they don’t have any real value in the business sense of things. Which is why they call them “vanity”metrics.

5. Don’t underestimate the power of A/B Testing

6. Use Facebook ads in conjunction with Content Marketing: When you combine relevant and high-quality content with Facebook ads, you can get amazing results. And since many businesses on Facebook are trying to convert their cold/warm leads into sales, why not use content to nurture your leads?

7. Analyze your results

8. Think long-term for your Facebook advertising strategy

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