2 min readJan 20, 2021


When it comes to content marketing, user engagement and ROI can mean the difference between rising to the top of and lagging behind. With that said, here are the five best content formats you just shouldn’t skip.

Leverage these to connect to your potential audience and drive them to full-time customers.

Long-Form Articles

Let’s start with Long-form articles. Long-form content usually exceed 700–1000 words. However, some content personnel don’t agree on this. They believe long-form blogs shouldn’t be less than 2000 words. Irrespective of the length, users crave profound content because it offers authenticity, value and a promising experience.

Considering the reader’s attention span, long-form articles can be game of a chance— but statistics prove that detailed and well-conceptualized content strengthens brand credibility and awareness to potential B2B and B2C partners.


Keep tabs on these video statistics:

  • 75 million people watch videos every day.
  • 6 out of 10 people would rather watch online videos than television.
  • There is 95% information retention rate when watching videos.
  • Mobile video consumption rises by 100% every year.
  • Product explainer videos help 90% of consumers complete the purchase cycle.
  • Video marketing on Facebook is a top choice for at least 80% of businesses.
  • Videos result to 157% increase in organic search traffic and 300% increase in click through rates.
  • 73% of B2B marketers believe videos lead to higher business ROI.


Did you know that the brain processes visual content 60,000 times faster than any other means of content? There is no denying the fact that infographics work as an excellent content format to boost online presence and market any brand to a target group of audience.

Wish to convey tricky but viable information to readers? Blend facts with simple text and visually compelling images. Having best of both the worlds ensures maximum audience engagement and ROI.

Blog Posts

How can I skip mentioning blog posts. One of the well-known content formats that businesses spend the most of time. Obviously for good reasons!

Blogs are easy to curate and can address audience queries easily while providing extra information on the most complicated topics.

Done right, blog posts results in increased search engine rankings, customer acquisition and lead generation efforts.

Original Statistics

Content comes in all styles, shapes, and sizes. But, nothing beats the power of authentic research when it comes to providing better click through, customer retention and conversion. It offers unique information and makes your website the main source for specifically that credible information.

Researchers suggest consumers always look for original information that is value-packed and easily digestible. And companies who invest in this content format see long-term success as far as their content marketing efforts are concerned.

Final Verdict

Constantly changing customer buying behavior and the dynamic nature of online marketing makes these content formats effective for boosting audience engagement. With so many options to choose, make sure you invest in formats that deliver real results.


Experienced writer, blogger, creative copywriter, avid reader with 6 years of experience in writing quality-rich and well-informed copies.